Brotherhood

A New York Times bestseller: “Brotherhood”

A photographic tribute to the New York City firefighters who tragically lost their lives on September 11, 2001.

I lead the Ogilvy content production team in researching and contacting more than sixty photographers: some of the most globally distinguished talent in the field. The objective of this book was to capture the daily work life of these firefighting heroes in over 70 FDNY locations during this tumultuous and tragic moment in history.

The book raised over 2.5 million dollars that went directly to the families of the fallen and its success inspired an exhibit at the New York Historical Society, as well as a documentary “Brotherhood Life in the FDNY”.